Content marketing has become an essential piece of any successful online business. But it has also become a more intricate process than it once was. While basic aspects like SEO are still important, content now needs to target both audiences and search engines alike.
For your content marketing to be successful, you need to write content that converts readers and visitors into potential leads and customers. If your content can’t do that, your company will likely be unable to generate revenue. By creating specialized content for target audiences while also keeping search engine statistics and optimization in mind, you can help your company create content that converts.
At Sites by Sara, we specialize in SEO content writing as well as SEO copyrighting services, web content writing, and website creation that promotes a great experience for the user.
Creating Content That Converts
Writing that converts can be difficult. So, we compiled a list of some of the top tips and tricks to create convertible content for any online business.
Know Your Audience
Sometimes described as “having searcher empathy,” knowing and understanding your target audience and visitors is an essential part of writing content that converts. Nowadays, basic content that has a couple of target keywords won’t do the trick. E-commerce sites need to understand their readers, their interests, and their needs. You need to know the audience that you are creating content for in order to relate to them.
Currently, one of the most important parts of Google’s algorithm is the experience a user has on your site. Many different aspects go into whether a user has a good experience on your site. Not only do you need a user-friendly site that works fast, but you need content that is interesting and keeps your readers interacting with the site. By creating content that is interesting to the user and provides a great experience on the site, you can convert many readers into potential customers.
Encourage Readers To Take Action and Give Them a Reason To Convert
Once you understand your readers and their wants and needs, it will be much easier to give them a reason to convert into being a customer. This basically means that your business needs to give the reader a compelling reason to want to convert. Can your products or services make their lives easier? Do they solve a specific problem your audience has? Giving the readers of your content a valid reason to visit your site or use your services is one of the simplest and most effective ways to create content that converts. Keep in mind that it is easy to over-sell. You want to find a balance that emphasizes why a reader may benefit from your business without making it seem like you are forcing it on them.
No matter how great a piece of content is, it might not go anywhere if it doesn’t use the right terms. One essential piece of search engine algorithms is the use of keywords. Keywords need to be placed intricately throughout your content, your headline, and your site. That way, when these terms are searched, your site will appear as a result for the users that are looking. Though many people believe the importance of SEO may be fading, it’s still a fundamental part of any content that converts.
One of the most common reasons that any of us use a search engine is to ask a question or search for something. Because of this, thinking of potential questions that your readers may ask or search for is another great way to write content that converts. This process of answering questions before they’re asked is also referred to as writing for search intent. Writing for search intent helps create even more traffic for your content by helping it appear as a result for a variety of different search terms rather than just a few. Think about the questions your customers may have about your product or service or questions about the topic that they might take over to Google. Answering questions is a great way to bring readers to you and convert them.
Nowadays, if a user doesn’t find what they are looking for on your site quickly, they will likely leave. Sometimes, content can drag on for too long or cover too many different topics. When this happens, you might not be able to keep or convert any visitors. By focusing on a specific topic, product, or service, you can keep the visitor interested for longer. You want to make sure your content engages the reader by adding some sort of value to it. If converting is your goal, focus on something specific, as this is a great tool to target new customers.
Keep Up With Trends
Another great tip for writing content that converts is to keep up with what’s trending and what’s popular within your target audience. Knowing your market and what is popular in it is imperative to keeping your business up to date. Ask yourself what’s trending in your current market. What does your audience want to see right now? What are they interested in? These are questions to ask yourself as you write your content.
Optimize Your Content for Your Location
Location can also play an important role within content marketing, especially for businesses that provide services. If you are targeting a specific location, you need to make sure that your writing emphasizes that in order to bring in more readers who are from or interested in that location. Ask yourself why that location will benefit from your products or services and consider what is special about that location. Optimizing your content for your location can help bring in many local conversions.
Choose Headlines That Convert
Strong headlines have been an essential part of media for years and still are today, even with content marketing. Having a headline that grabs the attention of your readers is crucial. Whether it suggests fixing a problem, solving a need, or relates to the reader emotionally, creating a headline that attracts visitors can help tremendously in making convertible content.
Another way to increase your user’s experience on your site is to make it visually appealing. Having a website that is boring, messy, or hard to navigate immediately turns new visitors off, as there are plenty of other well-crafted websites that are just a click away. Because of this, even your content should be well-crafted and appealing. Adding visuals is a great way to make the content look more professional, break it up, and keep readers interested longer.
Writing Great Content That Converts
Creating content that converts readers into leads and customers can be difficult. That’s why we offer a variety of different services at Sites by Sara to help businesses create high-quality, specialized content for marketing. From creating professional, quick-working sites to promoting good experiences throughout algorithms and helping write content that converts, our team of professionals can help your business grow in a multitude of ways.
For more information on content marketing in Salt Lake City and to learn how we can help you create content that does everything your business needs, contact us on our website or call us at (385) 355-5351. If you’re interested, you can also schedule a free 15-minute consultation.