With every passing year, it seems like more companies are finding new and unique ways to market their products and services, especially online. Some of them only find success for a short time, while others become the next big thing. Influencer sponsorships are good examples of the latter.
However, throughout the years of online marketing strategies coming and going, one has stayed strong through it all: email marketing. Some people believe this system is on its way out due to how dated it is, but that couldn’t be more wrong. Email marketing is still one of the best marketing formats available to businesses today, and in this post, we’ll cover why that is.
Almost Everyone Has an Email
One aspect of email marketing makes it far superior to most other methods that not many businesses consider. This is the fact that almost everybody has an email. By this point, email has almost completely taken over the job that snail mail used to do. People have their important documents and billing statements sent directly to their email, which is easier to view and save info through. The real-life mailbox mostly fills up with junk mail these days.
Because of this transition, pretty much everyone with an internet connection has an email, even older generations that didn’t grow up with this convenience. That means that no matter who your target audience is, you should be able to reach them with your email marketing campaigns.
All you have to do is give interested parties a reason to share their email addresses with you. From there, you can start sending them marketing materials. Benefits like company updates, exclusive deals, and loyalty programs are usually quite effective in helping businesses acquire large email lists.
People Check Emails Regularly
Even though pretty much everyone uses social media messaging, your ads will go to waste if they don’t check their notifications. Fortunately, this isn’t the case with email. Due to the importance of some emails, people will be much more likely to open a notification if it comes from an email address. Social media and text messages aren’t as important to people, so they’ll likely ignore any of your messages that come through on those platforms.
Since email has a priority in most people’s minds, that’ll translate to your email ads having more importance than social media ones. Even if they see a message is an ad and don’t read through the whole thing, they may still open it. And in those few seconds, you can entice them to stay and maybe even check out what you’re offering.
Email Campaigns Are Easy To Run
Another thing that makes email one of the best marketing formats to date is the fact that they’re so easy to run. An email campaign might take some time when starting out, but a talented team of email marketers can compose a well-crafted email in no time at all.
Plus, sending your emails out to many people is extremely cheap and sometimes completely free. If you decide to look into automation, you might need to pay a bit more to run your campaigns. However, once you know how email marketing automation can benefit your business, you’ll likely see how it’s worth the extra cash.
Email Marketing Pulls In the Best Results
Finally, if none of our points have convinced you that email marketing should be your go-to method, the fact that it routinely pulls in the best results for companies that use it should. In many cases, the conversion rates of emails are more than half the number of recipients. Even if you don’t reach those types of percentages, the fact that email is so cheap means that your profit margins from this method should always be positive.
Since people actively choose to receive your messages and check their emails regularly, the chances of conversions on your ads are much higher than most other methods. On top of that, email campaigns are easy to track. That means even if you do something wrong, you’ll be able to easily identify what didn’t work and make corrections to improve it. In the end, as long as you know how to sell, you shouldn’t have any issues creating an email campaign that greatly benefits your business.