The online shopping world is probably one of the most competitive currently. The pandemic shifted a lot of companies toward selling their products online, which means even a niche market could be quite crowded. While that might sound a bit discouraging, you’re not dead in the water. You can always do something about it.
This is when most people turn to things like SEO and PPC. While they’re great at bringing people to your site, they’re not as effective at keeping them there. To do that, you need to make your online storefront stand out among the crowd. Lucky for you, we have some tricks to help you improve the look and feel of your website that’ll keep that bounce rate on the lower end.
Pick a Unique Template
The first step for building any website is to find a template that you like that fits with your brand. This is an important decision because you’ll base everything else you do for your site on this template. However, if needed, you can always change your template down the road. It just might take a while to adjust everything for the new one, so it’s better to get it right the first time.
Picking a template can be tricky, though. You want something distinctive, but you don’t want it to be the same one that every other business in your industry uses. To do this, avoid the free templates that come with the website creator you use. Chances are, everyone else has used them too.
Instead, find ones from other sources. This could lead you to pay money, but the cost will be well worth the uniqueness of it. If possible, make one from scratch. This is definitely the best way to ensure your website looks like nobody else’s online.
Use Vivid Color Schemes
Once you have your template, it’s time to pick out a color scheme. Bright, flashy colors can greatly impact how visitors feel about your site. While you can’t just throw a bunch of vibrant hues together and expect them to look good, you can find colors that accentuate each other and blend well together.
On top of that, you need to make sure your color choices remain on-brand. For example, if you sell natural products and fail to include any sort of green on your site, visitors might get some mixed messaging from you. Of course, other companies who sell similar products will probably also use green, which makes your site similar to theirs. Finding the right colors that make sense while staying unique is a fine line to walk, but many companies have accomplished this before, and you can too.
Include Plenty of Pictures and Videos
Generally, websites are a great visual medium for your company. However, if you don’t fully utilize that aspect, your site will blend in with the crowd. That’s why you need to ensure you include plenty of pictures and videos where possible.
Obviously, you don’t want to overload your visitors’ visual senses. But the right amount of pictures and videos can really engage your audience and keep them interested in what you have to sell. Just make sure videos don’t auto-play with the sound on. Most internet users find this very annoying.
Keep Text Limited
Even though explaining who you are and what you sell is important, especially on the main page, you should try to limit the amount of text you use. Walls of text can feel intimidating and send users away quickly.
People prefer when you can concisely show who you are. Once they move a few pages deeper into your site, you can get more descriptive. It comes as a surprise to many that a lack of words can actually help them stand out.
Use a Simple UI
While we’re on the topic of simplicity, we should also mention your website’s UI. Complicated menus and tons of links can overwhelm new visitors to your site. Generally, less is more when it comes to standing out. You can still give your customers all the info they need. You’ll just want to use some key components of user-friendly website navigation, such as submenus and icons.
Optimize Your Site for Mobile
The final way to make your company’s website stand out among the crowd is to simply ensure it’s mobile-friendly. Over half of online shoppers use their phones to look for products to buy these days. That means if your site is difficult to use on mobile, most people won’t trouble themselves with it. If you take the time to optimize yours for mobile devices, you’ll look much better than the shockingly high number of other companies that don’t bother to do the same.