It seems more and more companies these days are starting to realize how successful an SEO campaign can be for their marketing strategies. While this is great news, many people don’t realize they need the proper tools to make their SEO more effective. While you can get a good start without them, you won’t get far if you continue to ignore them.
If your business is ready to take the next step and start using SEO tools to drive more organic traffic to its site, we have a list of some of the best ones you should use. Take the time to determine which of these will be the best fit for your company’s practices.
Answer the Public
If you just want to dip your toes into SEO tools, Answer the Public is a good place to start. This free online tool gives a lot of insight into questions that your target audience is asking on search engines. It’s perfect for content creation since you can create blog posts and web pages that specifically answer these questions.
They offer a paid subscription with some more usability options, but you may not find that necessary. Answer the Public is a good place to start, but this is typically a tool you’ll want to use in tandem with some of the others on this list.
If you really want to dive into the world of SEO analytics to improve your site’s organic traffic, Google Analytics is a great place to get started. With this completely free tool, you can see how well each page of your site performs as well as when and how your audience accesses it. With this kind of information, you can make changes that’ll improve how your business operates online.
The thing that really makes Google Analytics so beginner friendly, though, is that it offers so many free courses and tutorials for its users. This will give you a leg up on learning the ropes of SEO.
If you find out that you really enjoy Google Analytics but want to get even more out of your SEO, MonsterInsights is the tool you’ll want to transition to next. Still, nothing’s stopping you from starting right away with this one. Either way, MonsterInsights takes the Google Analytics formula and turns it up to 11.
This WordPress plugin gives you real-time analytics, ad tracking capabilities, eCommerce reports, and so much more, all in one place. The best part is how it integrates into your website creator, making it easier to tell which pages are doing well and which ones could use help.
If you like the idea of having all of your analytics information in one place, then All in One SEO (AIOSEO) is the perfect choice for you. This WordPress plugin does many of the same things as MonsterInsights, just without the Google Analytics integration. This is a downside for some people but a plus for others.
Since it has things like on-page analysis and social media integration, it’s hard to go wrong with this useful tool. Plus, for businesses that operate in person and online, this program offers both local and eCommerce SEO options.
So far, our list of the best SEO tools you can use to improve your site’s organic traffic has focused on beginner tools that offer free versions of their services. However, some companies prefer to dive right into the bigger tools that give you everything you could ever need, plus some more. For those businesses, we have Semrush.
The Keyword Magic Tool is a popular option for many companies that use Semrush since it allows users to find new content ideas that their target audience is interested in. This program also stands out because it lets you gain insights into how your competitors’ SEO practices work. This kind of information can save you from lots of failed attempts of your own while rising above the competition.
One Final Note
Even though each of these tools is great for improving your organic search results, at the end of the day, they’re just tools. You still need to know how to optimize your content and keywords, build links, and make your site more consumer friendly. Even learning how to optimize your site for voice search can make a big difference.
The point here is that these tools won’t necessarily do the work for you. Your team has to put in the effort to make the changes necessary to see results. These tools simply make it easier to determine what those changes need to be.