In 2021, there was a lot of movement and innovation. The way we consume media has changed dramatically in the last year, which means companies have had to adapt their digital strategies on the fly to suit these unanticipated shifts. To help you kick off the New Year appropriately, we’ve chosen to give some insight into what marketing and sales teams might anticipate in 2022. Read on for more information.
Use Video on Social Media
Your content strategy might need an overhaul this year, given that 68 percent of customers want to connect with visual materials, and 50 percent of those consumers want to engage with video content.
There has been a dramatic change in the social media environment during the last year. Videos will likely be the most popular kind of social media material in 2022 because of the dominance of TikTok and Instagram Reels on the social scene. In a recent survey, 72 percent of consumers stated they prefer seeing a video before buying a product or service. To put that figure in perspective, 84 percent of individuals agree that videos from brands have helped influence their purchasing decisions.
Make your videos more engaging by incorporating interactive elements. New forms of video material, such as interactive videos, allow viewers to participate in the film’s creation, resulting in a unique viewing experience. A whopping 43 percent of viewers prefer interactive videos over other kinds of media because they have more control over what and when they watch the material.
Focus on the User Experience
According to Google, consumers have shown a preference for websites that provide a positive page experience. People are more likely to remain engaged with a website if you place a high value on user experience (UX). A new collection of measures, dubbed “Core Web Vitals,” was recently introduced by Google to assist companies in measuring the user experience of their websites. These metrics assess website performance, responsiveness, and visual stability, among other things.
Ensure Your Website Is Mobile-Responsive
Because of COVID, device use is expected to continue to rise in 2022. As a result, we cannot emphasize enough how critical it is to ensure that your website is mobile-friendly. You’ll not only be providing a better user experience for your visitors, but you’ll also be improving your search results thanks to Google’s new “Core Web Vitals” algorithm.
Update Your Website
Your website should be ever-changing and up to date as the New Year begins. The average time it takes for consumers to create an opinion about your website is as little as five milliseconds. As such, it may be time to redesign your website if it is not suited for mobile devices, has a long loading period, is out of date, or is not listed on Google.
Incorporate Tools for Digital Sales Enablement
Today’s customers need immediate responses. Now that COVID has altered consumer habits, users are expecting everything to be done online. In 2022, consider implementing a few digital techniques and technologies that allow your contacts to easily communicate with your sales staff on their own terms.
- Using chatbots, visitors of a company website may engage in real-time with corporate staff through online communication. Businesses may use live online chatbots like Drift to offer customer service, ask qualifying questions of potential customers, and even close sales.
- Prospecting using a video may help you stand out from the crowd and personalize the sales process by putting a face to a name. Include a personal touch and a call to action in your message to encourage customers to meet with you.
- Pre-recording demonstrations of your product may streamline your sales process. User-friendly demos allow viewers to stop and rewind at their own convenience.
- Scheduling appointments with prospects may be as simple as using an appointment scheduling software like Calendly or Hubspot.
- DocuSign and other e-signature solutions may be used to expedite the buying process by allowing customers to sign electronically.
Create Self-Service Options
Consumers now expect immediate satisfaction. As long as customers and prospects are actively involved, you may create a positive customer experience by giving resources and responding to questions.
Instead of relying on a customer service team to respond to your customers’ concerns, develop a knowledge base containing the answers to frequently asked questions. Examples, images, descriptions, and connections to more resources should all be included in your knowledge base to help your customers learn more about your company and your business solution.
For customer onboarding and product education, create a collection of instructional films. An excellent illustration of this is HubSpot Academy.
Try Account-Based Marketing
In 2022, account-based marketing (ABM) will be a smart digital approach option. Personalized and strategic, ABM is a marketing technique that targets specific business accounts. More than 85 percent of B2B marketers who track ROI have discovered that account-based marketing (ABM) techniques offer greater returns than any other marketing strategy. Instead of attracting people to your site and hoping they fill out a form, then using automated emails to nurture the relationship, account-based marketing builds long-lasting relationships from the leads you gather through personalized conversations.
Market To Generation Z
The next generation, known as Generation Z, is swiftly taking over as one of the most significant economic forces of our time. One-fourth of all customers belong to Generation Z, both the biggest and most technologically reliant generation in the workforce.
They have never known a world without the Internet or cellular technology. Therefore, they are redefining the digital experience and resetting company expectations.
Consider the possibilities for your organization after reading this list of 2022 digital strategy ideas and see if any of them fit. Outsourcing may be an option if you lack the necessary time or resources to enact these strategies in-house.