On-page optimization, also known as on-page SEO, refers to all the measures that can be taken directly on a website in order to improve its position in the search rankings. On-page SEO is the practice of optimizing web pages to earn organic traffic and improve a website’s rankings.
While a combination of several factors is required for effective on-page optimization, regular monitoring and analysis are key points to improve your performance in a structured way. You can make the most of optimizing your content or structure by creating a design based on an assessment of your business’s or company’s underlying issues and achieving your brand’s goals. In certain cases, optimization measures that aren’t based on a well-assessed, solid plan can have the opposite effect to what was planned, further harming keyword rankings or creating a drop in conversion rates.
Why Is On-Page SEO Important?
On-page SEO helps search engines analyze your website and the content connected to it so that they can identify whether a searcher’s query is relevant to your site. Google is constantly updating its algorithm so that it can better understand a user’s intent and deliver search results that meet the user’s needs. Google’s algorithms are changing and improving by the day; businesses need to ensure that their websites keep up with the changes. Additionally, it is essential that the content on your website is optimized to suit the latest dynamics used by Google and Bing. This helps search engines better understand your site and how to rank it.
On-page SEO has proved to yield the best ROI out of nearly any digital marketing strategy due to its relatively low-cost and long-term benefits that can help websites grow. It is imperative for a brand to optimize its website’s on-page SEO, irrespective of its strength.
Not surprisingly, half of all website traffic comes from search engines like Google or Bing, which means that close to 40 percent of online revenue comes from search traffic as well. This is why on-page SEO is important. Without it, your website could miss out on opportunities to rank for search queries that are specific to your business.
Content processes tend to look and feel similar until you start using the right tools in the right way. This means having a foolproof keyword process with a functional keyword tool alongside a speedy content process. Now, this can be very easily achieved with an SEO Content Writing Tool. Keep reading to find out about our go-to tool here at FVG.
The SEO Content Tool You Need
The tool that helps us make the most of our content is Clearscope. It is a tool that uses Artificial Intelligence to provide suggestions for words and phrases you need to include in your content for any given topic. You can use Clearscope through its built-in editor or through Clearscope’s Google Docs add-on.
It helps content teams of all sizes drive organic traffic. Once you give Clearscope a target keyword, it analyzes top-performing organic content to make actionable recommendations on relevant terms, word count, content type, readability, and similar headers.
Having a tool like Clearscope comes in handy when promoting content marketing on your site or designing an inbound marketing strategy. It helps juice your marketing efforts and increase conversion rates. This tool makes project management much simpler in regard to content workflow. Clearscope does direct research in SEO planning, helping you save time revising content on the back end.
How FVG Uses Clearscope to Boost Content Ranking
Your Go-To Tool for SEO
Let’s look at Grammarly to better understand the uses of Clearscope. Grammarly enables users to feed content into their editor and, in return, makes recommendations on spelling, grammar, and formatting. In the same way, Clearscope has its own editing software feature for SEO that lets you check the quality and quantity of keywords that other top-ranking articles include.
It suggests headers and makes it easy to check off all the right SEO steps needed to place on the first page of Google search results.
Clearscope can tell you the specific keywords that Google’s search engine is looking for based on other top-ranking articles.
How Does It Work?
Clearscope uses all real-time search data based on top-ranking articles with a semantic processing feature that helps with content creation recommendations. It gives you the most accurate recommendations.
The Content Grades section shows how your article ranks against current top-performing articles. They also have an option for word count that tells you the word count of top-ranking articles and lets you know how you are matching up.
Clearscope also has another feature called Readability, which tells you the reading level of your article—whether it is easy or difficult to read.
Clearscope makes the content writing, managing, and re-evaluating process easier by making valid and effective recommendations for keywords.
A Step-by-Step Process
To make the most of this efficient and effective tool, follow these steps:
- Pick a keyword based on your target audience
- Run a report in Clearscope on the selected keyword
- Create an outline based on Clearscope’s relevant terms list
- Put your first draft into Clearscope, and ensure you’ve covered all relevant topics and terms
- Fine-tune your title tag, URL, and meta description based on Clearscope’s recommendations
- Publish your content!
Clearscope is a great addition to a company’s development process. If you are considering using Clearscope, remember to build an effective process that suits your company’s goals. The way content creators build content is changing, and it’s safe to say that Clearscope is definitely a big part of this change. Search engines like Google are only becoming better at identifying a user’s intent and serving the most relevant content that matches that intent. Using a tool like Clearscope when creating new content can help you stay up to date with the latest and highest-ranking keywords. It also shows you aspects of the topic that you haven’t considered before.
To add to its benefits, this software can help brands streamline their processes and make the lives of their content creators and SEO experts easier. This is why Clearscope has now become an integral part of FVG’s processes; as an agency, it has proved to be a powerful tool that helps us get better results for our clients.
To learn more about Clearscope, reach out to FVG; our experienced team can help you land the results you want through content marketing. We can guide you on your on-page optimization and ensure a great boost in your ranking with the help of Clearscope.