Five Benefits of a Monthly E-Blast for Your Company
How can you make sure that your message to your customer is effective? We’re breaking down five benefits that sending out monthly e-blasts can have for you!
What makes for effective marketing? Low cost and high sales. However, even if your marketing doesn’t always result in sales, you can still benefit from building brand awareness, targeting specific audiences, and the timing of your advertising through marketing. So how exactly can you achieve these results? Here we will walk you through one of our favorite ways: e-blasts.
E-blasts are advertising emails you send right to your consumers’ inboxes. There are many benefits to using e-blasts, including making your customers feel even more connected to your brand, building familiarity with your company, and selecting your desired recipients.
Below, we will discuss five significant benefits of using monthly e-blasts as a marketing strategy for your business.
1. Quickly Reaching Your Customers
Since most people have access to email accounts on their phones, they can see when their favorite brands email them with special offers and updates. Nothing is more exciting than getting a message saying a favorite store is having a sale. It makes customers want to jump on the offer, and they know exactly when the email comes into their inbox.
2. It’s Cost-Effective
Using e-blasts is one of the most cost-effective ways to market your product or brand. As opposed to print ads, you don’t have to spend money to get your promotions out into the public eye. Instead, you can reach your audience in real-time and go directly to the palm of their hand. E-blasts are also more effective for driving sales and brand awareness.
3. It Can Be Personalized
Reaching your audience through email is a great way to target different people for specific reasons. For example, you can reach out to individual customers for birthdays, holidays, and anniversaries, among other days they might celebrate. You can offer a special token of your gratitude for their patronage on these days. People want to feel special, and this is the perfect way to fulfill that desire.
4. You Can Measure Just How Effective It Is
Because emails are solely online, you can collect data on how your consumers interact with the e-blasts you send out. You can monitor various things. These include how many people opened your email, how many people clicked the links in your email, how many of your emails bounced, and how many people unsubscribed from your mailing list. And that’s just to name a few. This is all crucial information for seeing what types of e-blasts are the most effective for your audience.
5. You Can Create an Appealing Call to Action
The fact that e-blasts are 100-percent digital means that marketers can present their audiences with engaging graphics, interactive buttons, and eye-catching advertisements within them. In these emails, marketers can deliver a call to action in a highly appealing and effective way that is impossible with a simple print ad. Also, when a call to action is digital, it is much easier for consumers to click a button to redirect them to a company’s website rather than finding the site on their own when dealing with a print ad.
While there are many ways to market to your customers effectively, sending out e-blasts is one of the most effective tactics that should rank highly on your list. The goal here should be to help drive results for businesses throughout the country when it comes to digital marketing. If this is something that appeals to you, test it out! Let us know your results!