In the world of digital marketing, there’s no shortage of ways to increase sales through email marketing, social, Google Ads, affiliate marketing, search engine optimization, and content—but how many of them are free and easy?
Well, that’s what we’re going to share in this article. Businesses may not know this, but there are many free and easy things they can do to increase sales and retain existing customers. Much of what is available falls under the realm of Search Engine Optimization (SEO); it’s the one marketing strategy that is truly free. In fact, Google provides very clear guidance on what business owners should and should not do when attempting to optimize their sites.
- Make sure your website is mobile. Since 2014, more people use their mobile devices than desktops to search and shop. If your website isn’t mobile, Google may not place you on the first page. If you’re not sure if your website is mobile-friendly, use this free tool from Google. Furthermore, website builders such as Wix, Squarespace, and WordPress make it very easy to ensure your website is automatically mobile-optimized.
- Appear on the first page of Google. The first organic position on the first page of Google receives 33% of the clicks on average. That’s a lot of traffic if you rank for “coffee shop Brooklyn,” for example. There are simple things you can do to your website to make sure that your business shows up on the first page. Not sure what’s holding your site back? Use this SEO audit tool and get a list of all the issues that you need to fix.
- Appear on Google Maps. Most business owners don’t even know that they can control their listing via Google My Business. The same goes for Apple’s Maps Connect. However, more people use Google Maps than any other mapping service, so you want to ensure you’re showing up. Additionally, you can control which pictures show up, hours of operation, and respond to reviews. Below is a graphic that shows all the benefits.
- Claim your business on Yelp. With 146 million users, Yelp is a powerful marketing tool. Follow these steps to claim your business on Yelp.
- Send emails. If you have an email list, leverage it by sending regularly scheduled emails to your subscribers and link to your website. For example, you can achieve this goal with Constant Contact, which is easy to use and inexpensive.
- Post to social media. Don’t feel like you have to commit to posting a dozen times a day. Maintain an active social media account by posting once a week—this should be enough for most small businesses to increase their online presence.