If you’ve been working on your company’s SEO strategy for a while, then you’re already very aware of how vital backlinks are for rising through the ranks of search engines. The more of them you have, the more sites like Google and Bing will see you as an authority in your industry. That’s what makes looking at backlinks one of the best ways to measure the success of your SEO campaign.
However, backlinks aren’t easy to acquire. You need to rely on other websites to help build your backlink credibility. While being patient is an important part of this, you can take some steps to improve this aspect of your campaign. In this post, we’ll cover some successful backlinking strategies that you should do to boost the traffic that comes to your site.
Make Yourself a Thought Leader
Even though we mentioned that patience is key when it comes to acquiring backlinks, you need to do more than sit around and wait. You need to give other sources a reason to link back to your site. The best way to do this is to create content worthy of backlinks.
If you’re knowledgeable in your field, others will take notice and link back to the things you’ve said, so be sure to include some insightful information in your content. Even if you’re not what many would consider a thought leader, that doesn’t mean you can’t create insightful content. You can run tests and experiments that show people the real-world effects of untested concepts in your field. Anything that furthers the pursuit of knowledge will be great for backlinks.
Update Older Content
One thing that can be troublesome about sharing valuable information online is the fact that not all of it will be 100 percent accurate all the time. Whether you mistakenly misrepresented something or the industry has changed since you made your statement, having backlinks that connect to incorrect information will hurt your rankings.
That’s why you need to update your older, outdated content when appropriate. The best way to do this is to create a new post that corrects the mistakes of the previous one. After you’ve done that, inform all the publications that originally linked to your old post. They can then update their links to connect to the more relevant information, which will benefit you both.
Claim Your Unlinked Mentions
One unfortunate problem with the internet is that people don’t always give credit to those who deserve it. While they don’t typically do this maliciously, it is an issue nonetheless. That’s why it’s up to you to find mentions of your company and ensure they receive a proper backlink.
Obviously, finding these mentions on your own is nearly impossible. Luckily, tools like Google Alerts exist that notify you when someone talks about your company or products in a blog post. When you find these unlinked mentions, if you simply message the journalist and ask them to link your home page or another landing page to the statement, they’ll likely comply without hesitation. These links can help build their own site’s recognition, so it’s a win-win for both groups.
Reach Out to Journalists Directly
Of course, you don’t simply have to wait around for other websites to mention you. If you have the time, you can reach out to journalists directly and ask them if they can write a piece about your company or something that can naturally mention one of your products. Like before, this is a positive interaction for both parties involved.
The trouble is that you won’t be the first company to ask them to do this. They likely have a long list of interested businesses ahead of you. As a result, they can be selective about who they backlink to. However, you can make this work in your favor. Focus on publications that normally write articles about your industry. If they’ve talked about your competitors in the past or regularly promote products similar to yours, then they’ll be more likely to take you on.
Focus on High-Quality Backlinks
Easily the best backlink strategy you can utilize to improve your website’s traffic is focusing entirely on high-quality backlinks. Not all backlinks are good for your business. Websites with low domain authority won’t be able to boost you through the search rankings. In rare occurrences, some sites could even negatively impact your results.
That’s why you need to focus on sites that can fulfill the conditions of a high-quality link. It should be authoritative, relevant, natural, and unique. While it doesn’t need to satisfy all these requirements, the more it has, the better your boost in traffic will be.