Achieve your dream rank in Google’s search engine algorithm! If you’re aiming to rank bigger and higher, it’s time for a change. To succeed in today’s competitive digital market, you need to rethink how you optimize your website clicks.
In today’s market, SEO is more than just something that aids your advertising initiatives. It is one of the key components that increases your brand, website, or business visibility and awareness of related keywords and queries. Hence, having a website that is comprehensive to both the search engine algorithms and the consumer is an essential part of SEO. The right keywords can lift you to the top of the search engine result pages (SERPs), so with SEO, your brand is always in view. A website without a complete SEO plan will never be successful—it’s time for an update!
As everyone turned to utilize the power of the internet, the role of SEO became to help assess what the given website is about and if it might help online consumers.
So, if your site isn’t placing even on the tenth spot on google rankings, your SEO technique must not have been aggressive enough or it doesn’t spark any relevance to what the consumers are searching for.
Let’s dive into knowing the three small tricks to rank big, especially in today’s marketing trend.
1. Every keyword is essential, but long-tail keywords don’t have much competition. Keep them optimized!
You may think that your site is doing good just because it’s almost ranking high. Never settle with an “almost”—aim to get your site at the top of the search funnel. Don’t take keywords so lightly when it comes to SEO because they are a vital aspect of achieving your dream of big ranking. Now is the time to realize your SEO road map using our easy tricks.
But first, you need to make sure that your site is appearing in the SERPs. To get there, you need distinct and specific keywords that have high business value.
Here’s how you do it—analyze the keywords in your site pages!
Utilize long-tail keywords. Long-tail keywords are more concentrated and very specific to the relevance of what the consumer is trying to find than the commonly used “head” keyword.
If you’re a fresh website wanting to be on top of the SERPs, taking advantage of long-tail keywords should be one of your top considerations. These types of keywords are more descriptive and less challenging. Additionally, long-tail terms are much more likely to appear relevant to your target demographic who actually need what you’re trying to offer. Each click will then turn to leads, and ultimately, customers.
Consequently, if your website has been running for a long but doesn’t generate the traffic you expect, it must be losing its relevance to search engine analytics.
Here are simple tricks on how you can optimize your underperforming site pages.
- Hunt for floundering keywords. To understand why your site exhibits low performance despite the quality of the content, you need to scavenge on your published pages and content and find the underperforming keywords by taking a closer look at the average CTR curve for the first page of search results. If it doesn’t appear on the SERP, you’ll significantly go down the ranks as click-through rates decrease.
- Optimize potentially ranking keywords. Now that you understand why your site is not making any relevance, focus on optimizing the keywords that have the potential to rank up. Generally, the keywords near the top are the ideal target for optimization, as they have already driven traffic and have proven themselves to be of high business value.
- Understand KD score (keyword difficulty score). A low keyword difficulty score translates less effort to rank. Think about this—you have a KD60 and a KD20 one, and if you want your SEO to rank big, then opt to prioritize the optimization of the KD20 keyword.
Being thorough with formulating your keywords is such a small effort but surely paves the way for you toward the top. But never settle for “almost a top rank”—set your sights on getting to number one! Don’t underestimate how crucial keywords are when it comes to SEO; they’re what’ll get that big ranking you are very much coveted with.
2. Dynamic and unique content can help your Google ranking soar. Be clear and be specific with your searcher intent.
Every search query is paired with the intent of the user trying to search for something on the internet. This is one factor as to why you’re still outranked with the other hundreds of sites related to yours. Consequently, each content is written to target a certain demographic with specific search intent.
Over the years, Google has developed and invested heavily into analyzing and understanding every intent of each search query typed on the search box.
Ahrefs.com is a company that specializes in SEO, and they have shared 3Cs of analyzing the content to rank higher on Google!
Let’s get to know more about the 3Cs of search intent:
- Content type. The content type can usually be divided into four buckets. The blog posts bucket is for all your latest news updates to keep people engaged with what you’re doing. Second, the product page bucket consists of detailed information about each product that’s available on your site to provide a clear overview. There are also product categories that offer navigation through all related products or services offered by the company. For example, if someone wants something specific, they’ll know where it will lead them! Lastly, landing pages should primarily consist of conversion-focused copywriting and only be used when trying to get new customers who haven’t yet visited before—these have been optimized specifically for sales conversions.
- Content format. Let’s take a look at the content format, which applies more to blog posts and landing pages, shall we? The four types of output tone are sales, friendly/informal conversation, informative speech, and formal. Some examples might include how-to guides with step-by-step instructions like the one we’re about to give you! Blog post formats can also vary between list articles such as “10 Must-Have Items” and opinion pieces where authors share their thoughts on topics ranging from politics to business practices.
- Content angle. Your content is flawless, but no one’s going to read it if they can’t find you online. Your killer content must have an angle that will help draw in the right audience and keep them on your site for a longer period.
You know how people say, “content is king?” It’s not true! Let us tell you what matters—a high conversion rate from a visitor into a customer through proper use of keywords (aka SEO). The content angle is the unique selling point (USP) of your content. What’s better than a good story? Not to mention, it will keep readers hooked and engaged with what you have to say!
Yes, everyone can write a good story or even the best. But you need to have a USP that will entice your customers to look forward to what you have to offer next on your website.
The Google algorithm is constantly changing. So, you need to keep your content fresh and up-to-date, or else the search engine’s spiders will ignore it in favor of more current sites. If you want to rank well, make sure all incoming links are relevant with a specific theme for each page on your site so users can find what they’re looking for quickly and easily without any confusion.
3. A slower website can be counterproductive and a major inconvenience for your customers. For a high SEO ranking, make a website that’s lightning fast.
Poor website design can lead to your site getting lost in the shuffle. This means fewer page visits
and fewer ad sales or lower retention. There are many methods for optimizing a site’s performance, including:
- Reduce latency by reducing network hops between resources like databases and server caches.
- Minimize round-trips with clients using caching techniques such as browser caching of static content (i.e., images, stylesheets).
- Decrease the number of HTTP requests required on each web service call through code optimization.
Another way to enhance your site performance is to grow more backlink authority. Pages with more backlink authority tend to rank higher and get more traffic. This is because they have a stronger domain reputation that’s backed up by many other strong domains linking back to them, which makes it easier for people who read the URL within those links on these pages’ websites themselves to click through. So, you should analyze the number of referring domains and UR (unique ranking) points from outranking sites. So, if you want to rank big on SEO, start growing your backlinks!
Thoughts and takeaways to Rank big in 2021!
One important strategy is to maintain a strong monitor on your rivals. Find out where the competitors have their connections from and which marketers they are partnering with; all this data will be used to establish your SEO roadmap for 2021. These tricks should serve as suitable information for better ranking in Google searches.
We can’t wait to see your site and pages on top of the SEO funnel!